This campaign was to promote Sainsbury’s homeware products throughout Spring 2019. The concept was to breathe more life into everyday home items, and the tag-line ‘bye-bye boring’ was used to reflect this.
Part of the brief was to lay out a series for adverts to be published in lifestyle magazines such as Homes & Gardens, Living etc. and Ideal Homes.
Beyond national press coverage, the campaign was used in-store and on the high street.
Designed at Portas